Donić

Long ago, in 1994, in the month of November, the Donić store was officially founded and started working. Business growth moved along a stable upward path, which was followed by the rapid development of private property. In September 1997, the owner used this opportunity to transform the store into a company that sells goods wholesale and retail, as well as import and export. The owner and founder of Donić store is Đorđe Donić, who still leads the company today. By determining the basic principles of business, the human resource structure of the company that lead to the creation of the right business policy, it is concluded that the company’s business is progressing at a more enviable level than the existing competition. Today, the company has over 30 full-time employees. The company also owns a department store of 1,500 m², located across from the Velika Plana municipality building, as well as a 2,000 m² warehouse space. In the past years, serious business has been realized, positive effects have been achieved, the company’s capital has increased, the trust of business partners has been gained, and the future business strategy has been determined. The fact that the Donić store is included among the 20 largest customers of one of the largest European manufacturers also speaks to the success and serious and steady business of the Gorenje company, where he is also a direct contractor.